Services

 

Bringing digital brands into the physical world by developing data-driven real estate strategies.

 

The traditional real estate strategy focuses on foot traffic and a shopping district’s popularity. Yet, e-commerce companies have access to data that historically didn’t exist in retail — the location of their customers. Brin has worked with companies like Bonobos, Interior Define, Todd Snyder, Purple, Rowan, and more, to translate that data into visuals and tools for sourcing the best real estate. She currently works in partnership with RetailUnion.

Brin works with brands to:

Identify the most cost-efficient retail locations

Using e-commerce data to build tools and GIS maps, Brin ensures brands are sourcing the most successful locations. She can not only project revenue for new locations but also help select a site that will maximize performance.

Analyze data and gather significant insights

Brin has worked across disciplines in real estate and understands the whole process. However, her expertise is in analyzing the data and financials of a potential location. She replaces the need for an in-house analyst.

Build tools and a strategy for retail expansion

Brin builds and shares tools that help brands execute long-term retail expansion. She can review the strategy over time, but the goal is to hand it off to brands for independent implementation or to work with her partner, RetailUnion.

See sample consulting cases here.

 

Testimonials

“Brin displayed excellent work ethic and attention to detail when analyzing and negotiating deals. She is passionate about the retail industry and really took the time to deep dive into the data on each market in order to provide extensive economic analyses. Her ability to communicate effectively to the executive team and gain support cross-functionally earned her tremendous respect within the company. I would highly recommend working with her.”

— Andrew Neelon,

VP Finance & Growth, Interior Define

Previously Director of Real Estate & Strategy, Bonobos

“Brin has the ability to quickly analyze strategic situations through industry, customer and competitive research to help develop a strategic framework to achieve a company's objectives.  Brin developed a solid framework to establish a retail/restaurant structure under challenging economics and real estate. Brin is a pleasure to work with - always professional and a team player. I look forward to when we can work together again.”

— Leslie Mitchell,

Previously Director of Real Estate, WeWork

“Brin was a beneficial partner to both myself and my clients. She consistently communicated their needs, quick to model deals and provided financial feedback. Her understanding of the real estate process, ability to effectively analyze and negotiate terms – provided a true partner in the timely closing of deals.”

— Bennett Bark,

Partner, Retail Union