Amidst recent events, there has been mass discussion and speculation around the future of retail. Ironically, despite our desires to be socially together again, I’ve found that the narrative of a retail apocalypse has stayed the same with a focus on the decrease or even elimination of physical stores. The truth is that the concept of stores is not going anywhere.

As retail changes from transactional to experiential, the role of the salesperson changes too.

Whether you’re a department store, mall owner, or simply a stand-alone retail shop — forget selling products, and start selling experiences.